Friday, May 28, 2010

The Men's Issue

It always surprises me when new readers remark, "Oh, I thought this was a women's magazine." And after I divulge the relaunch story (we were, but now we're not), I always think it'll be the last time I'll have to explain it.

What better way to make it known than to publish an entire Men's issue. It's only fair, after all, since May was entirely about and for women. At the first few brainstorming sessions, Michele and I were at a loss. Even though we know men and are each surrounded by men, how exactly were we going to pull this off? Once the initial pieces of the June cover story - "The Cool Guys [You Need to Know]" - came together, the rest was a breeze and we couldn't be more pleased with the finished product.
Look for your June issue in subscribers' papers this Sunday, or read it online now.

Of course, we'd love to hear from readers - especially men. How'd we do? Drop us a line on our website and register to win the chrome grill cart from the Outside section. (page 30)

Lastly, thanks to all the veterans and active duty military who devoted their lives to preserving our freedom. Happy Memorial Day!

--Jennie

Friday, May 7, 2010

Summer is here!

At least in magazine world, it is. As we add the final touches to our June issue, affectionately christened "The Men's Issue," we forge ahead with July, which happens to be the first anniversary of the redesigned Amarillo Magazine. You may catch a few changes in the design but the same substance and quality will be there. We've learned a lot in this last year and from all the wonderful feedback we've gotten from readers, the magazine is headed in the right direction.

To spark a little interest in the June issue, here are a few shots from recent photos shoots.
From the June Cover Story:
(photo by Jeff Harbin, Life of Riley Photography)

Staging a shot for the Dress Code fashion spread:
(photos by Bevington Studio)

Here is a snipet of the real shot:

Did you catch the May issue? If not, read it all online. Drop us a line and tell us your thoughts. Also, register to win the four movies from our Inside section (Sex and the City, Chocolat, Under the Tuscan Sun, and Breakfast at Tiffany's).

-- Jennie