Thursday, April 15, 2010

The May Issue - Upload Day

Today brings May upload, which means we bid farewell to the blood, sweat and tears of another issue of Amarillo Magazine. We'll reunite in two weeks when stacks of the newly-printed issue is lovingly delivered to our office. The May issue is all about women, which means putting it together was complicated, emotional and exhausting. We consumed enormous amounts of dark chocolate throughout the last few weeks as a highly-evolved coping mechanism. It worked and we survived.

Look forward to reading the results of our How Women Really Feel online survey and the corresponding stories of four women in our community who each represent a different stage of life. There are chocolate recipes, make up tips and even a guide to buying the right kind of bra. Look for the May issue of AM in subscriber's Sunday papers on April 25. You can also read everything online.

After today, we'll throw all our energy into the June issue, which, subsequently, is all about men. Hopefully we won't require so much dark chocolate in the process.

--Jennie

Monday, April 5, 2010

Recovery Week

The past two weeks have been slammed with one photo shoot after another for the May issue, so I'm happy to say this week is fairly low key. We'll start proofing, writing headlines, captions and all the minute blurbs and tidbits that we put off until the last possible second. It's funny how I can write a 2,000-word story in an hour but spend days trying to think of a decent headline. Sounds backwards, but it's the truth.

Anyway, here's Michele watching Pam Lary work her magic last Wednesday:



We are fortunate to work with a number of great photographers and artists in town, Pam being one of them. Together, these incredible people help us create a magazine each month with unmatched quality. Amarillo is full of talented people and we're honored to know and work with a lot of them.

Here's hoping you use the information in the April cover story to plan your outdoor excursions this spring. Warm weather is coming, so go outside and play.

--Jennie